A few days ago I remembered that there once a website/service on the Internet that got a lot of attention in the past. I remember every single blogger talked about it and everyone thought it was such a great service. Important players on the "make money online" sector made it really popular and people flooded in. It was called, and still is, Entrecard.
Both praises and critics emerged in regard to that service. Some people, including me, thought it is in no way beneficial to building a community. All it did was attract mass droppers and that's about it. Contests were held and prizes were given. It was a really agitated time for Entrecard. And then nobody seemed to pay attention to it anymore.
By accident I stumbled on a Entrecard drop box about a week ago and I remembered all about it. So I created a new account just to see what else is happening with it. Apparently the community, even if it's not that active anymore, is partly still there. The large players have left. But new people still join.
But this post is not about Entrecard, but rather about a new service they are promoting: aTokens. It seems it's yet another virtual currency platform, but aimed at the social networking area this time. aTokens stand for (a)ppreciation tokens and it's meant to be a way to show your appreciation towards someone. I still don't know what that means in the real world.
The creation of the account is rather simple and it allows you to connect your account with your existing Twitter account, for faster registration. It even has a built-in messaging system similar to the one Twitter has.
To fuel your account you can purchase aTokens through PayPal at a price of $4.99 for 100 tokens. The tokens can latter be transferred between users or can be redeemed for cash or coupons. The main advantage I'm seeing with the redeeming part is the fact that it will attract a lot of people and that's a good thing for a website like this. For any website for that matter. The good part is that aTokens don't just sprout out from the ground. They are created only in exchange of real cash. I guess that creates a stable economy.
Even if it sounds pretty good now i doubt it will last. The thing I suspect will happen is a lot of dead accounts will populate aTokens and it will soon roll over and die. Unless some real hot-shot from the high players makes it popular and some high-traffic online shop adopts it as a form of payment. I hope I'm wrong.